The grills on this Rolls Royce reminds men of the greek pantheon but more in the roman style with small amounts of ornamentation. Rolls Royce have abstracted the pantheon by making it a 2 dimensional surface and also scaled it down so it would fit on a car although the ratio is relatively the same. The pantheon symbolises, logical(calculated) , stability, power and for it time perfection. Which Rolls Royce image is also along those line.

I found the fascinating how the grill of the car is more direct link to the ideology of the company than the logo. the logo is design to be simplified but every Rolls Royce car also must have the same style grill a very interesting way of branding compared with
other companies. Most companies would keep the logo
the same style but change the design of the car but
Roll Royce keep the logo and the grill, I think some
models were designed around the grill and some just
slapped it on the front because they had to, I believe
but have those types of design really adds to the
companies cultural aspect and characteristics.

Image from web site:

http://jiyolive.com/wp-content/uploads/2010/06/Rolls-Royce-Phantom.1.jpg

Instead of trying to winning against the communists. Todays ideological message is about goal warming, it is believed that us humans have an impact on the environment, the movie An Inconvenient Truth (2006) states that there will be extremely high consequences if the human race do not change their behavior. These consequential concepts of not being able to survive which creating fear though out the whole world thus creating an ideological necessity.

What kinds of political or ideological messages inform design or

the branding of design today?

Any branding toward sustainability or stopping global warming. Though out the years we have seen many things that have change because of the knowledge of global warming, like plastic bags are no longer provided at super markets instead expensive reusable are available to precise. Hybrid cars that still use the same amount of energy. These products that are being made today is not better for the environment but is design to mean the market demand of making people feel like they are contributing towards the goal of a better(green) planet

This poster show what would happen if we turn off more lights. there will be more ice on earth therefore making the world a cooler place also the sea level will also be lower.

image from:

http://designerscouch.org.s3.amazonaws.com/collection/1286286615_6303_bigdetail.jpeg

I agree that the position that design is result of “function x economy”.

Because our current civilization is based on capitalism most design would have been equated

to have margins of profit for capital gain. The Bauhaus is not an exception, the Sommerfeld house is a great example because the house was amazing yet the public response thought it was inappropriate. This was because the demand for those house were not there.

In responds the Bauhaus redesigned their methodology which turn created the Haus-am-Horn which was correct for the market for the time.

Design is the ability to create a pice of work that balances both the art and the science. Good or bad design is dependent on the balance of those two aspects. It's an art within its self to balance them. I believe that design both art and science. Like in the photo, of the cigarette boxes the create way of making ascetic contemporary and also the understanding of the future and time.


image from:


 http://designyoutrust.com/wp-content/uploads/2011/08/pd2a.jpg

Blog assignment 7

today nanotechnology is a symbolic universe because although it seem possible it has not reached it full promised potential. Nanotechnologies promise, that product will become cheaper, stronger longer lasting and evening using less material. To make this promised future even more beautiful it also promises anti aging so people can live longer or maybe forever.

The social impacts will almost impossible to fore see because millions of people will be out of jobs, the current economic scheme will definitely fall over because no one will have the money to circulate the economy because of no consumers.

If nanotechnologies actually creates all these objects at these promised prices which are almost free “It may be only a matter of time until the building of products becomes as cheap as the copying of files.” humans would almost be at an utopian state.

The main concern will be fair distribution of resources (products).

Because in the past people used money to exchange their goods and services, via markets which will no longer be in place because of no economy. Designers will have to create a system where resources are moved freely and the media must mediate the transition from this capitalism this evolution, the Heineken advert in the rugby world cup (2011).

Center for Responsible Nanotechnology (CRN), (2011. September) What is Nanotechnology. Retrieved September 16 2011, from http://www.crnano.org/whatis.htm

Blog assignment 5

How has the experience and experimentation of artists influenced our understanding of colour and the development of theory of ‘colour vision’?

Originally, Newton’s master theory about light and colour was unchallenged, until Goethe introduced his findings. One of his main discoveries was how people saw colour not only as a result  of light bouncing off of objects. He realised that we individually interpreted what we saw, which impacted the outcome. He placed great importance on how the eye perceived things and criticised Newton for having ignored the impact of reflection. He stated that “colour is essentially an interplay of reflections” and “from light, shade and colour we construct the visible world.” (p.209)

Goethe believed that Newton referred to theory too much as opposed to practicality. As he remarked “Newton's error... was trusting math over the sensations of his eye."

Drawing from Goethe’s understanding of our perception of light and colour, impressionists took their inspiration. This new form of art also drew on ideas of optical colour mixing.

Based off the knowledge of Newton, and the additional findings of Goethe, the theory of ‘colour vision’ was born. In effect this is a combination of both theorists’ findings. 

Gage, J. (1993). Colours of the Mind in Colour and Culture: Practice and Meaning from Antiquity to Abstraction (pp.191-212). New York: Thames and Hudson.

Blog assignment 6

Q: Benjamin argues, 

“To an ever greater degree the work of art reproduced becomes the work of art
designed for reproducibility. From a photographic negative, for
example, one can make any number of prints; to ask for the
authentic print makes no sense.” Do you agree or disagree?

I agree with Benjamin that it makes no sense to ask for the authentic print from a negative. Because with todays technologies we able to reproduce photo identically with any recognizable differences. But this type of technologies if not available in all fields. Also craft at times has a better aesthetics because of the aura an imperfections of the object.

Q: you think there is a role for the ‘authentic’ in an age of digital

design and manufacture?

I do think there is a role of authenticity in the digital age, because soon we will be able to manufacture products to the custom settings. This will make every object unique to the owner and create authenticity. Also the design pendulum will bring the authenticity back into balance if objects become too perfectly made.

Like honda.

http://automobiles.honda.com/tools/build-price/models.aspx

People will always create an aura within a object, simply because it gives it more value. I think if any pice of art didn't have a someone to tell the story, the of it price will massively different. As long as capitalism is around, some objects will have a created aura.

Blog assignment 4

 

1843

Still being produced today. 

I will be analyzing weather people today are more evolved has a culture then past (1843). just looking at the tea pots there are big differences with the decorations. The 1843 tea pot has lots of decorations which made it look attractive and is the main focus of the. The removal of the decorations also removes the focus away from the tea pot therefore the focus is now either on the tea or the interactions with others while drinking tea.

"Cultural Evolution is the evolution of ideas, knowledge, morals, minds and technology within society." 

Geoff Haselhurst, Karene Howie,

From: Evolution of Culture Discussion on the Importance of Truth for Human Cultural EvolutionQuotes from Famous Philosophers & Scientists on the Evolution of Culture

http://www.spaceandmotion.com/Evolution-Culture.htm

These days the focus is no longer on the tea pot and it ornaments but instead it's on social interaction while drinking tea makes us as a society more evolved because we now think that relationships is more important than material objects. In my opinion we have evolved our morals simply because of the removal of ornaments. therefore I agree with Adolf Loos.