Instead of trying to winning against the communists. Todays ideological message is about goal warming, it is believed that us humans have an impact on the environment, the movie An Inconvenient Truth (2006) states that there will be extremely high consequences if the human race do not change their behavior. These consequential concepts of not being able to survive which creating fear though out the whole world thus creating an ideological necessity.

What kinds of political or ideological messages inform design or

the branding of design today?

Any branding toward sustainability or stopping global warming. Though out the years we have seen many things that have change because of the knowledge of global warming, like plastic bags are no longer provided at super markets instead expensive reusable are available to precise. Hybrid cars that still use the same amount of energy. These products that are being made today is not better for the environment but is design to mean the market demand of making people feel like they are contributing towards the goal of a better(green) planet

This poster show what would happen if we turn off more lights. there will be more ice on earth therefore making the world a cooler place also the sea level will also be lower.

image from:

http://designerscouch.org.s3.amazonaws.com/collection/1286286615_6303_bigdetail.jpeg