The grills on this Rolls Royce reminds men of the greek pantheon but more in the roman style with small amounts of ornamentation. Rolls Royce have abstracted the pantheon by making it a 2 dimensional surface and also scaled it down so it would fit on a car although the ratio is relatively the same. The pantheon symbolises, logical(calculated) , stability, power and for it time perfection. Which Rolls Royce image is also along those line.

I found the fascinating how the grill of the car is more direct link to the ideology of the company than the logo. the logo is design to be simplified but every Rolls Royce car also must have the same style grill a very interesting way of branding compared with
other companies. Most companies would keep the logo
the same style but change the design of the car but
Roll Royce keep the logo and the grill, I think some
models were designed around the grill and some just
slapped it on the front because they had to, I believe
but have those types of design really adds to the
companies cultural aspect and characteristics.

Image from web site:

http://jiyolive.com/wp-content/uploads/2010/06/Rolls-Royce-Phantom.1.jpg

Instead of trying to winning against the communists. Todays ideological message is about goal warming, it is believed that us humans have an impact on the environment, the movie An Inconvenient Truth (2006) states that there will be extremely high consequences if the human race do not change their behavior. These consequential concepts of not being able to survive which creating fear though out the whole world thus creating an ideological necessity.

What kinds of political or ideological messages inform design or

the branding of design today?

Any branding toward sustainability or stopping global warming. Though out the years we have seen many things that have change because of the knowledge of global warming, like plastic bags are no longer provided at super markets instead expensive reusable are available to precise. Hybrid cars that still use the same amount of energy. These products that are being made today is not better for the environment but is design to mean the market demand of making people feel like they are contributing towards the goal of a better(green) planet

This poster show what would happen if we turn off more lights. there will be more ice on earth therefore making the world a cooler place also the sea level will also be lower.

image from:

http://designerscouch.org.s3.amazonaws.com/collection/1286286615_6303_bigdetail.jpeg

I agree that the position that design is result of “function x economy”.

Because our current civilization is based on capitalism most design would have been equated

to have margins of profit for capital gain. The Bauhaus is not an exception, the Sommerfeld house is a great example because the house was amazing yet the public response thought it was inappropriate. This was because the demand for those house were not there.

In responds the Bauhaus redesigned their methodology which turn created the Haus-am-Horn which was correct for the market for the time.

Design is the ability to create a pice of work that balances both the art and the science. Good or bad design is dependent on the balance of those two aspects. It's an art within its self to balance them. I believe that design both art and science. Like in the photo, of the cigarette boxes the create way of making ascetic contemporary and also the understanding of the future and time.


image from:


 http://designyoutrust.com/wp-content/uploads/2011/08/pd2a.jpg