Q: Benjamin argues,
“To an ever greater degree the work of art reproduced becomes the work of art
designed for reproducibility. From a photographic negative, for
example, one can make any number of prints; to ask for the
authentic print makes no sense.” Do you agree or disagree?
designed for reproducibility. From a photographic negative, for
example, one can make any number of prints; to ask for the
authentic print makes no sense.” Do you agree or disagree?
I agree with Benjamin that it makes no sense to ask for the authentic print from a negative. Because with todays technologies we able to reproduce photo identically with any recognizable differences. But this type of technologies if not available in all fields. Also craft at times has a better aesthetics because of the aura an imperfections of the object.
Q: you think there is a role for the ‘authentic’ in an age of digital
design and manufacture?
I do think there is a role of authenticity in the digital age, because soon we will be able to manufacture products to the custom settings. This will make every object unique to the owner and create authenticity. Also the design pendulum will bring the authenticity back into balance if objects become too perfectly made.
Like honda.
People will always create an aura within a object, simply because it gives it more value. I think if any pice of art didn't have a someone to tell the story, the of it price will massively different. As long as capitalism is around, some objects will have a created aura.
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